Whyte observes on the capitalisation and cultural appropriation of important figures, stories, histories and celebrations from around the world; specifically, what we know now as seasonal holidays such as Christmas, Halloween, Easter and Valentine’s day. He takes products from these times and challenges them by pushing them even further, intervening, contributing and continuing this mass appropriation to creating something completely unidentifiable. Appropriating the appropriators.
Reindeer Totem was made by using inflatables as preliminary moulds to cast polyurethane foam into, which solidifies and overflows from the casting points. Reindeer Totem consists of five small reindeer inflatables all made on top of each other. As the foam overflowed from each inflatable it would fix it to the last, creating a repetitive totem of reindeer.
